The different types of promotion offered by Memsec7 and how to configure them
Memsec7 supports 5 basic promotion styles; Reward based, Combination offers, Subscription Cards, Discounts and Price Bands. Using one of these 5 styles and the right combination of other settings should allow you to configure just about any kind of deal you want to offer your customers.
The promotion setup screen in Memsec7 takes you through step by step when creating a new offer. Some stages apply to all promotion types while others are specific to each type. For example, the Date Range screen is common to all types.
Here you can set the master date range for the start and end of the offer. There is also the option to add any exceptions during that range when it shouldn’t apply. For example, you can run a promotion for a whole year but specify that it shouldn’t run on Bank Holidays.
Within the master date range there are 3 methods of specifying precisely when the promotion will apply. The first is shown above. Simply select which days of the week the offer should be available on by ticking each relevant day. If the promotion is valid all day, that’s all that’s required. If however there are also time restrictions, set the start and end times using the selectors on the right-hand side, and click ‘Add’. You can have more than one time range, so long of course as they don’t overlap. Each range will apply on each day selected.
If you need a promotion to apply at different times on different days, use the ‘Grid View’ tab. This breaks the week down into half hour slots.
In the above example, as well as Monday to Friday 18:00 to 22:00 as per the original example the promotion will also run from 12:00 to 16:30 on Saturday and Sunday.
The final option for when to run a promotion is specific dates and times. This is useful when there’s not a repeating pattern of days and times that an offer should run. This might be for a sports tournament that runs over a period of weeks such as a World Cup, where a team’s games are played at different times and/or on different days each week.
Using this option you can add as many specific dates as may be required by setting the From and To dates and times and clicking ‘Add’. The promotion will then only ever run during the specified periods.
Having established the timing of the offer you then need to define which type of offer it will be and how it will work. Below is a summary of what each type of promotion does, with a link to a page showing how to create a typical example.
These are offers of the type Buy X Get Y, where Y is the reward for buying X. Most familiar is the Buy One Get One Free, or BOGOF, type of deal but other popular variations include Buy One Get One Half Price, 3 For 2 etc. Click on the heading above to see details specific to setting up a reward based promotion.
As their name suggests these offers provide a benefit when items are purchased in specific combinations. Most commonly this is either a set menu or meal deal type of offer. The offer consists of 2 or more groups of items from each of which 1 or more items has to be purchased for the promotion to apply. The deal will typically allow the combination to be sold at a set price, or sometimes the cheapest item will be free. Click on the heading above to see details specific to setting up a combination promotion.
This is the most recent addition to the range of available offers. It’s intended for use in conjunction with schemes such as Taste Card or Gourmet Society, where customers pay an annual subscription to (or are offered as a reward by) a third party which entitles them to money off in your venue. This is often of the nature of BOGOF per course or a percentage discount on either just food or the entire bill. Additional conditions and/or restrictions are available in comparison to ordinary promotions of those types. Click on the heading above to see details specific to setting up a subscription card promotion.
Discount promotions are perhaps the simplest form of offer – by applying a voucher to the tab or payment the total price (of the items included in the promotion) is reduced by either a percentage or a fixed amount. This type of promotion is often used to provide discounts to your own staff or people associated with other organisations such as key local employers. Click on the heading above to see details specific to setting up a discount promotion.
Price bands are a timed variation on the standard price of the selected items. Most commonly used for Happy Hour type offers, they can equally be used to increase prices, for example after midnight. Click on the heading above to see details specific to setting up a price band.
After the Promotion Type screen is completed you’ll see the Voucher & Membership screen. Click here to find out more about the options this presents.
Like the date range screen the Settings tab is common to all promotions, though some settings aren’t relevant to some types of offer. The options on this settings screen and their purposes are as follows;
There are two last tick boxes which relate to the setup rather than the operation of the promotion.
Once a promotion is saved it will appear in the master list on the main Promotions screen. This list is displayed in priority order. To alter the priority of a promotion simply highlight it in this list and use the up and down arrows to move it. The higher up the list the sooner a promotion will apply. This priority is really only important when more than one offer can apply to the same items at the same time. The important thing to remember is that the highest priority should be given to the promotion affecting the highest number of items or offering the lowest price. For example, if you have a ‘Buy 3 bottled beers for £10’ deal and a ‘Buy 6 bottled beers for £18’ deal you’d need to make sure that ‘6 for £18’ took priority, otherwise you’d get 2 lots of the smaller deal and the larger deal would never apply.
In the image below, the 3 for £10 offer would apply straight away when 3 qualifying items are rung in. At the point of payment the user can select to apply a voucher for the Staff discount or 3 for £9 offers. If both are selected only the Staff discount would apply, otherwise the £9 offer would supersede the £10.
Hopefully this guide and its associated pages will help you configure offers as you need but please don’t hesitate to contact us for further assistance.